International Marketing Manager | ASEA*

Jan 2018 - Nov 2019

I managed product branding and marketing strategies across six Asian markets: Taiwan, Hong Kong, Thailand, Singapore, and Malaysia. I developed and localized marketing materials, ensuring cultural adaptability and regional relevance. My role involved working closely with cross-functional teams, overseeing social media strategies, web promotions, and digital campaigns to enhance brand presence in international markets. This experience strengthened my ability to understand global user behaviors and craft user-centered solutions, skills that have directly translated into my UX/UI design career.

Freelance UX/UI Designer

2020-2023

I had the opportunity to work on diverse projects that expanded my expertise in user interface design, accessibility, and interaction patterns. I collaborated on a nonprofit app, One Bus Away, focusing on navigation flow and usability improvements for transit users. Additionally, I worked with Visual Boston on a web animation prototype and Figma-based design system, ensuring consistent branding and interaction patterns across their digital assets. I also redesigned the Costa Vida Fresh Mexican Grill mobile app to enhance user experience, visual hierarchy, and overall accessibility, making the ordering process more intuitive. Furthermore, I contributed to the internal app system design for Card Killer and an e-business card startup, ensuring a frictionless user journey through thoughtful UI/UX principles.

UX/UI Designer | BKCO Inc.

Oct 2021-Feb 2023

I played a key role in designing the Blue Roof portal web and mobile platforms, contributing significantly to the development of Briivity Home and Briivity Go native apps. My focus was on interaction design and responsive UI, ensuring a smooth cross-platform experience. I also led the implementation of a scalable design system, improving the efficiency of design handoffs between teams. Collaborating with real estate professionals, I leveraged my front-end development knowledge (HTML, CSS, basic JavaScript) to refine website structures, enhancing usability and client satisfaction by 80%. I independently managed a CRM project, working closely with product managers and developers to optimize workflow efficiency and increase user satisfaction by 50% through targeted usability improvements.

UX/UI Designer | Polynesian Cultural Center

Jan 2023 – Mar 2023

I worked closely with stakeholders and product managers to redesign the center’s native app, focusing on increasing user engagement and information accessibility. The revamped UI introduced a cleaner, more intuitive layout, enabling visitors to navigate the park, access schedules, and plan their experiences more efficiently. This redesign directly led to a 50% increase in user engagement and improved the app’s overall adoption rate. My role encompassed the full end-to-end design process, from initial user research and information architecture mapping to high-fidelity prototyping and usability testing, ensuring a seamless and engaging user experience.

Professional Experience

Product Designer | TravelPass Group

Feb 2023 – Feb 2025

I led the design efforts for the TravelPass native app, overseeing two major redesigns that significantly improved functionality and usability. By conducting extensive user research and iterative usability testing, I optimized the booking experience, resulting in a 50% increase in user efficiency. I created interactive prototypes and wireframes to validate design hypotheses before final implementation, ensuring data-driven decision-making at every stage. Additionally, I developed a comprehensive design system to maintain brand consistency across platforms.

Beyond the app, I worked on enhancing Cable CRM, streamlining agent workflows, and improving the overall usability and interaction design to support business objectives.

Skills & Expertise

UX/UI Design: User research, usability testing, wireframing, prototyping, interaction design

Design Systems: Scalable UI libraries, component-based design for cross-platform consistency

User-Centered Testing: A/B testing, accessibility compliance, iterative improvements

Interaction & Visual Design: Information architecture, visual hierarchy, motion design principles

Front-End Knowledge: HTML, CSS, basic JavaScript for seamless design-to-development handoff

Cross-Functional Collaboration: Working with developers, product managers, and stakeholders to align business goals with user needs

Prototyping & Wireframing: Creating low-to-high fidelity prototypes to validate design concepts

Competitive Analysis & Market Research: Identifying trends and user pain points to enhance product strategy

Design Tools & Technologies:

Figma, Microsoft Clarity, Visual Studio, Adobe After Effects, FigJam, InDesign, Keynote

I’m always open to connecting, collaborating, and exchanging ideas. Let’s chat!

Final Thoughts

As a product designer, I thrive at the intersection of creativity, research, and problem-solving. My ability to blend UX strategy with UI aesthetics allows me to create engaging, functional, and scalable designs. I am passionate about building seamless digital experiences that empower users and drive business success. While product design is my current focus, I see myself eventually expanding into entrepreneurship—leveraging technology, automation, and design thinking to build solutions that improve people’s lives.